Do wine writers write only for the one percent?.  That’s the question blogger Dr. Vino is asking.  What do you think?  With our customers, my totally unscientific, anecdotal evidence leads me to believe that while enjoying wines at our price point and above certainly does require disposable income, those that spend the most on wines aren’t necessarily the wealthiest people.  Wine for most of our customers is a passion.  It enriches their lives and their experiences at meals and celebrations.  For this passion, they may sacrifice in other ways.  Other folks may choose boats, sports, music, photography, shoes, travel, cooking, tech gadgets… heck, even comic books.  Whatever you choose to spend that extra dollar that you worked hard for… cheers to all 100% of you.

 

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