While driving in Oakland today, I saw a billboard claiming that a sporty Lexus model was “overqualified for the 580”. Someone needs to tell Lexus a certain difference between Northern California and Southern. Down south, they may drive on The 10, but we never drive on The 580. Our freeways don’t get an article.
I had the same thought when I saw it. They didn’t do a very good job with their market research. Sloppy.
John, I guess we weren’t the only ones paying attention. I’m quoted in the online edition and this Sunday’s New York Times. http://www.nytimes.com/2010/10/24/automobiles/24LEXUS.html