Actually, at today’s exchange rate, the as-yet-unpublished 640,000 British pounds book comes out to $1,036,811.40 but who wants to quibble over pennies? British publisher Kraken Opus will be producing an 850 page book which features the “100 top wineries in the world” as selected by an unnamed panel of experts. The book will be accompanied by 10 bottles of wine from each winery and only 100 books will be produced.
So, if you’ve got a mil just burning a hole in your pocket, you can pick up 600 bottles of some undoubtedly great wine and undoubtedly a very pretty book. Or you can order 13,888 bottles of Match. Heck, I could probably even be persuaded to do a volume discount on an order that size.